#Research Fragrance

Blind Buying: Risks and How to Mitigate (2025 Guide)

Navigating the world of fragrance can be exciting, but blind buying – purchasing a perfume without smelling it first – comes with significant risks. Learn how to mitigate these risks and make informed decisions, transforming potential regrets into smart additions to your collection. Discover strategies for successful blind buys and how the WhatScent app can guide your exploration.