About WhatScent
WhatScent is an inclusive fragrance discovery app designed to help you explore, track, and define your unique scent identity. Powered by advanced AI scent matching and personalized perfume recommendations, we make it easy to find fragrances you truly love – without the overwhelm, industry hype, or outdated labels.
Discovery that feels like you
We created WhatScent because perfume discovery should be personal, joyful, and accessible to everyone. Whether you're just starting your fragrance journey or you're a lifelong collector, our mission is to guide you toward scents that tell your story.
Personalized
AI scent matching and mood-driven discovery designed around your unique profile.
Accessible
From hidden gems to cult classics — clear, unbiased, and inclusive recommendations.
Community
A welcoming space for reviews, routines, and stories without gatekeeping.
The WhatScent journey
From idea to inclusive fragrance ecosystem
Problem → Opportunity
Fragrance discovery feels overwhelming and outdated. We set out to fix it.
Fragrance discovery feels overwhelming and outdated. We set out to fix it.
Modeling Scent DNA
Built our data pipeline and AI matching for notes, moods, seasons, and stories.
Built our data pipeline and AI matching for notes, moods, seasons, and stories.
Community & Content
Launched our Magazine and waitlist to co-create with the fragrance community.
Launched our Magazine and waitlist to co-create with the fragrance community.
Next: The App
iOS/Android app with scent journaling, shelves, and AI-guided discovery.
iOS/Android app with scent journaling, shelves, and AI-guided discovery.
Be part of the future of fragrance
Personalized, playful, and inclusive — join our early access community.
Join the Waitlist