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Made with for fragrance lovers

Abstract representation of scent molecules intertwining with neural pathways, symbolizing the link between fragrance and memory in the human brain.

Science & Education

⭐ Featured Articles

Scent Memory & Psychology: How Fragrance Shapes Emotion

Explore the profound connection between scent, memory, and emotion. Understand the 'Proust effect,' how fragrance impacts mood and performance, and the psychological power of aroma with WhatScent.

Scent MemoryFragrance PsychologyProust Effect

Conditioning – Guides, Reviews, and Insights | WhatScent | WhatScent