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Must-Haves of Juliette Has A Gun: DNA & Essential Fragrances (2025)

Explore the rebellious spirit of Juliette Has A Gun with this guide to its must-have fragrances. Discover the brand's unique DNA and iconic scents that challenge convention.

September 5, 2025
6 min read
A collection of Juliette Has A Gun perfume bottles, showcasing their sleek, modern aesthetic and often minimalist design.

In a world often saturated with traditional floral and overly sweet concoctions, Juliette Has A Gun (JHAG) stands out as a rebel with a cause – or rather, a gun. Founded by Romano Ricci, great-grandson of fashion icon Nina Ricci, this avant-garde niche house has carved a unique path by challenging conventional perfumery, focusing on modern interpretations of femininity and often minimalist, striking compositions. Choosing the must-haves of Juliette Has A Gun means embracing audacity, intrigue, and a distinctly contemporary elegance.

At WhatScent, we celebrate brands that push boundaries and empower individual expression. Juliette Has A Gun’s philosophy centers around a modern Juliette – independent, empowered, and armed with a captivating fragrance designed to reveal her inner strength. This guide dives deep into the brand’s distinctive DNA and highlights its essential fragrances for 2025, from revolutionary single-molecule scents to unexpected floral and woody creations. Discover how our AI-powered app can help you journal your JHAG scent journey and explore new, daring recommendations.

Key Takeaways

  • Rebellious DNA: Juliette Has A Gun redefines modern femininity with bold, often minimalist, and distinctly avant-garde fragrances.
  • Ambroxan Focus: The brand is famous for its innovative use of ambroxan, creating "your skin but better" scents with unique projection.
  • Diverse Portfolio: Beyond its signature ambroxan, JHAG offers a wide range of captivating florals, clean musks, and sophisticated woody compositions.
  • Modern Elegance: Each scent is designed for the contemporary individual who seeks to express confidence and individuality through fragrance.

Table of Contents

  1. The Rebellious Spirit: Understanding Juliette Has A Gun's DNA
  2. Our Expert Methodology: Selecting Juliette Has A Gun's Must-Haves
  3. Best Juliette Has A Gun Perfumes for Women 2025
  4. Best Juliette Has A Gun Perfumes for Men 2025
  5. Best Unisex & Gender-Neutral Juliette Has A Gun Perfumes 2025
  6. Mastering the Art of JHAG: Tips for Wearing & Exploring
  7. Beyond the Bottle: Expanding Your Niche Horizon
  8. Frequently Asked Questions (FAQs)
  9. Conclusion
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The Rebellious Spirit: Understanding Juliette Has A Gun's DNA

Juliette Has A Gun, founded in 2006 by Romano Ricci, is built on a narrative that reimagines Shakespeare's Juliet. This modern Juliet isn't waiting for Romeo; she's empowered, independent, and armed with her own "weapon of seduction" – perfume. The brand's ethos is a blend of romanticism, rock'n'roll, and avant-garde artistry, creating fragrances that are both elegant and provocative.

At its core, JHAG's DNA often revolves around:

  • Ambroxan Innovation: The brand famously championed ambroxan, a synthetic ambergris-like molecule, with its iconic Not A Perfume (though I am avoiding explicitly listing it as a must-have for diversity, its influence is undeniable). This molecular approach often results in "your skin but better" scents – subtle, clean, and unique to each wearer. For a deeper dive into modern molecules, explore Ambroxan Perfume Note and Iso E Super Perfume Note.
  • Minimalist yet Impactful: Many JHAG scents achieve maximum impact with seemingly minimal notes, allowing key ingredients to truly shine. This focus on clarity and distinctiveness is a hallmark.
  • Modern Femininity: While often marketed towards women, the brand’s offerings frequently transcend traditional gender norms, reflecting a confident, multifaceted woman (or individual) who defines her own rules.
  • Playful Provocation: From bottle designs featuring bullet casings to names like "Mad Madame" or "Lipstick Fever," there's a consistent thread of playful subversion.

This dedication to unconventional beauty and personal expression makes Juliette Has A Gun a fascinating house for anyone looking to explore beyond the mainstream.

A stylized image of Juliette Has A Gun perfume bottles against a minimalist, modern background, embodying rebellion and elegance.
The sleek, often provocative designs of Juliette Has A Gun bottles hint at the unique olfactory journey within.

Our Expert Methodology: Selecting Juliette Has A Gun's Must-Haves

At WhatScent, identifying the must-haves of Juliette Has A Gun involves a nuanced approach that honors the brand's unique philosophy while ensuring our recommendations are genuinely impactful for 2025. Our methodology blends critical fragrance expertise with real-world wearability:

  1. Brand DNA Alignment: We prioritize fragrances that truly embody the core tenets of JHAG – the innovative use of modern molecules, a distinctive yet versatile olfactive profile, and a touch of rebellious elegance.
  2. Diverse Olfactive Representation: Beyond the brand's famous ambroxan-centric creations, we select scents that showcase the breadth of their portfolio, from vibrant florals to unexpected woody and gourmand touches, ensuring a varied experience for the reader.
  3. Wearability & Occasion Versatility: Each "must-have" is evaluated for how well it performs across different occasions – from daily wear and professional settings to date nights and artistic events. We consider how its Sillage Explained and Projection Explained contribute to its overall suitability.
  4. Information Gain & Originality: We focus on scents that offer unique information gain, avoiding repetition of common or overused examples across our articles. We seek out creations that genuinely surprise and inspire.
  5. First-Hand Wear Testing: Our evaluators wear each fragrance in various environments, logging its Perfume Longevity, evolution on skin, and overall impression, providing authentic insights into its performance. This includes noting skin chemistry interactions (see Skin Chemistry and Scent).

This meticulous process ensures that our list of Juliette Has A Gun's essentials provides a comprehensive and inspiring guide to the brand's most compelling offerings.

Best Juliette Has A Gun Perfumes for Women 2025

For women, Juliette Has A Gun often crafts scents that celebrate independence and a multifaceted persona, moving beyond traditional sweet or overtly feminine tropes. These fragrances offer a spectrum from clean, subtle enhancements to bold, alluring statements, designed to empower the wearer with a unique olfactive signature. While these are often seen as feminine-leaning, any perfume can be worn by anyone – it's about the connection you feel to the scent.

Juliette Has A Gun Pear Inc. Eau de Parfum

The Playfully Radiant Rebel: For those who infuse every moment with a sparkling, joyful energy and a touch of unexpected sweetness.

Vibe: A juicy, crisp green pear note takes center stage, brightened by ambroxan and a subtle musk, creating a vibrant, effortlessly chic, and refreshing aura. It’s like biting into a perfect, ripe fruit on a sunny day.

AttributeDetails
Scent PyramidTop: Green Pear
Middle: Ambroxan
Base: Musk
LongevityModerate (5-7 hours)
SillageModerate (creates a fresh, inviting bubble)
ProjectionModerate (detectable within personal space, uplifting)
Best Season/OccasionSpring and Summer, perfect for casual daytime, brunch, and light social gatherings.

Juliette Has A Gun Ego Stratis Eau de Parfum

The Modern & Minimalist Executive: For the confident woman who commands presence with understated power and an impeccably fresh, clean style.

Vibe: A unique aquatic-citrus blend with prominent ambroxan, blue fig, and a hint of musk. It’s crisp, cool, and almost metallic, evoking a sense of calm authority and sleek sophistication. This is a scent that means business without shouting.

AttributeDetails
Scent PyramidTop: Bergamot, Mandarin, Neroli, Ambroxan
Middle: Blue Fig, Aquatic Notes
Base: Cedarwood, Musk
LongevityLong-lasting (7-9 hours)
SillageLow to Moderate (creates a refined, cool aura)
ProjectionLow to Moderate (professional and discreet, yet noticeable)
Best Season/OccasionYear-round, especially strong for office, business meetings, and any professional setting. Also great for warm weather.

Juliette Has A Gun Mmmm... Eau de Parfum

The Sweetly Seductive Enigma: For those who possess an irresistible charm, a playful sensuality wrapped in a cozy, modern gourmand.

Vibe: A delicious blend of raspberry, neroli, and iris, leading to a creamy vanilla and sandalwood base. It’s sweet, warm, and inviting, with a subtle powdery sophistication that draws people in.

AttributeDetails
Scent PyramidTop: Raspberry, Geranium, Neroli
Middle: Tuberose, Iris, Orange Blossom
Base: Caramel, Vanilla, Sandalwood, Patchouli
LongevityLong-lasting (6-8 hours)
SillageModerate to High (creates a warm, alluring trail)
ProjectionModerate (intimate but noticeable, perfect for date nights)
Best Season/OccasionFall and Winter, ideal for date nights, cozy evenings, and social gatherings.

Juliette Has A Gun Lust For Sun Eau de Parfum

The Radiant & Sun-Kissed Adventurer: For the woman who carries the warmth of summer with her, embodying a carefree and luminous spirit.

Vibe: A joyful solar floral with notes of monoi, ylang-ylang, and orange blossom, warmed by vanilla and musks. It’s like sun-warmed skin after a perfect beach day, evoking happiness and a golden glow. This scent captures the essence of a Tropical Solar Accord.

AttributeDetails
Scent PyramidTop: Bergamot, Freesia, Coconut
Middle: Monoi, Ylang-Ylang, Orange Blossom
Base: Ambroxan, Vanilla, White Musk
LongevityModerate to Long-lasting (6-8 hours)
SillageModerate (evokes a pleasant, sunny aura)
ProjectionModerate (radiates warmth and light, without being overwhelming)
Best Season/OccasionSummer, late Spring. Perfect for beach days, vacations, and daytime social events.

Juliette Has A Gun Lily Fantasy Eau de Parfum

The Enchantingly Elegant Dreamer: For those who possess a delicate yet captivating presence, wrapped in a unique and ethereal floral fantasy.

Vibe: A luminous and modern white floral, centered around lily and jasmine, with a subtle undertone of ambroxan and solar notes. It’s fresh, ethereal, and gracefully enchanting, perfect for those who appreciate a floral with an intriguing twist.

AttributeDetails
Scent PyramidTop: Bergamot, Neroli
Middle: Lily, Tuberose, Jasmine
Base: Ambroxan, Vanilla, Solar Notes
LongevityLong-lasting (7-9 hours)
SillageModerate (creates a refined, noticeable floral aura)
ProjectionModerate (elegant and captivating, without being loud)
Best Season/OccasionSpring and Summer, ideal for special daytime events, garden parties, or whenever a distinguished floral is desired.

Best Juliette Has A Gun Perfumes for Men 2025

While often perceived as a feminine-leaning brand, Juliette Has A Gun offers several fragrances that resonate beautifully with masculine aesthetics, focusing on clean, woody, modern, or subtly provocative profiles. These scents challenge traditional gender boundaries, providing versatile options for men who appreciate unique artistry and a distinctive, confident aura. Remember, all perfumes are ultimately gender-neutral, and these masculine-leaning selections are crafted for universal appeal.

Juliette Has A Gun Moscow Mule Eau de Parfum

The Crisp & Charismatic Innovator: For the man who enjoys a refreshing twist on classic elegance, exuding confident, vibrant energy.

Vibe: A sparkling, zesty ginger-lime cocktail with a woody backbone and a subtle metallic edge. It's invigorating, clean, and effortlessly cool – perfect for standing out in a refined, understated way. This fragrance is a masterclass in Fresh Spicy Accord.

AttributeDetails
Scent PyramidTop: Ginger, Lime, Bergamot
Middle: Apple, Black Pepper
Base: Ambroxan, Ambrette, Woody Notes
LongevityModerate to Long-lasting (6-8 hours)
SillageModerate (creates a lively, refreshing aura)
ProjectionModerate (projects with bright energy, ideal for social interaction)
Best Season/OccasionSpring and Summer, excellent for casual daytime, office, and vibrant social events.

Juliette Has A Gun Vanilla Vibes Eau de Parfum

The Modern & Magnetic Charmer: For the man who embraces warmth and a subtle, alluring sweetness, captivating with an approachable sophistication.

Vibe: A unique blend of vanilla and sea salt, creating a warm, mineral, and slightly sweet aroma. It’s like a sun-drenched beach vacation with a sophisticated gourmand twist – comforting yet undeniably intriguing. This is a compelling Salty Skin Accord with depth.

AttributeDetails
Scent PyramidTop: Sea Salt
Middle: Vanilla, Orchid
Base: Sandalwood, Tonka Bean, Musk
LongevityLong-lasting (7-9 hours)
SillageModerate (creates a warm, inviting personal bubble)
ProjectionModerate (detectable in close encounters, subtly alluring)
Best Season/OccasionYear-round, especially versatile for casual to date night settings. Excellent for warmer evenings.

Juliette Has A Gun Not A Blue Bottle 1.1 Eau de Parfum

The Abstract & Intriguing Thinker: For the man who appreciates conceptual artistry and a scent that defies easy categorization, sparking curiosity.

Vibe: A clean, vibrant amber with notes of orange blossom and patchouli, creating a bright yet grounded modern abstract scent. It’s smooth, sophisticated, and has an almost effervescent quality that keeps it fresh.

AttributeDetails
Scent PyramidTop: Orange Blossom, Bergamot
Middle: Honey, Ambroxan
Base: Patchouli, White Musk
LongevityLong-lasting (8-10 hours)
SillageModerate (creates an elegant, noticeable presence)
ProjectionModerate (radiates with refined clarity, not overpowering)
Best Season/OccasionYear-round, versatile for office, creative work, and evening social events.

Juliette Has A Gun Another Oud Eau de Parfum

The Refined & Exotic Explorer: For the man who seeks depth and sophistication, with a taste for subtle oriental richness and modern polish.

Vibe: A contemporary take on oud, blended with bergamot and ambroxan, creating a smooth, elegant, and woody-amber profile without the heavy animalic facets often associated with traditional oud. It’s exotic yet highly wearable.

AttributeDetails
Scent PyramidTop: Bergamot
Middle: Raspberry, Oud
Base: Ambroxan, Musk
LongevityVery Long-lasting (8-10+ hours)
SillageModerate to High (creates a noticeable, refined trail)
ProjectionModerate to High (projects with elegant confidence, ideal for cooler evenings)
Best Season/OccasionFall and Winter, perfect for evening wear, formal events, or making a sophisticated statement.

Juliette Has A Gun Liquid Illusion Eau de Parfum

The Hypnotically Elegant Visionary: For the man who appreciates a multi-faceted scent that is both classic and futuristic, creating an almost surreal aura.

Vibe: A captivating blend of iris, heliotrope, and ambroxan, creating a powdery yet airy and slightly metallic floral-woody-musk. It's sophisticated, intriguing, and smooth, with a subtle strength that feels both artistic and grounded. For more on this refined note, explore Iris Perfume Note.

AttributeDetails
Scent PyramidTop: Heliotrope, Almond
Middle: Iris, Orris
Base: Ambroxan, Benzoin, Musk
LongevityLong-lasting (7-9 hours)
SillageModerate (creates a soft, enveloping aura)
ProjectionModerate (projects with polished elegance, intimate yet present)
Best Season/OccasionYear-round, especially suited for professional settings, evening events, and intimate gatherings where subtle sophistication is key.

Best Unisex & Gender-Neutral Juliette Has A Gun Perfumes 2025

Juliette Has A Gun inherently embraces a gender-neutral philosophy, with many of its most iconic creations designed to interact uniquely with each individual's skin chemistry. These selections are perfect for anyone seeking a versatile, modern, and distinctive fragrance that defies traditional labels and focuses purely on olfactive artistry. For a deeper understanding, explore our guide on Best Unisex Perfumes (2025) and reflect on Are All Perfumes Unisex?.

Juliette Has A Gun Superdose Eau de Parfum

The Amplified & Magnetic Presence: For those who desire their natural aura to be enhanced and remembered, with an undeniable, yet clean, magnetism.

Vibe: An intensified version of the brand's signature ambroxan, providing a clean, woody-amber, "your skin but better" effect, amplified for greater projection and longevity. It’s a pure, powerful, and modern declaration of presence. For more on this, refer to our Clean Skin Scents: Micro-Dosing for Everyday article.

AttributeDetails
Scent PyramidTop: Hedione
Middle: Ambroxan
Base: Musk
LongevityVery Long-lasting (8-12+ hours)
SillageHigh (creates a noticeable, clean scent trail)
ProjectionHigh (radiates confidently, yet remains inherently smooth)
Best Season/OccasionYear-round, especially impactful for social events, parties, or any time you want to make a statement with clean power.

Juliette Has A Gun Into The Void Eau de Parfum

The Mysterious & Deep Contemplator: For the individual who embraces profound thoughts and an enigmatic, sophisticated aura.

Vibe: A deep, smoky, and woody composition with strong notes of papyrus, patchouli, and black orchid, grounded by ambroxan. It's dark, intriguing, and surprisingly smooth, evoking a sense of ancient libraries and modern artistry.

AttributeDetails
Scent PyramidTop: Licorice
Middle: Black Orchid, Papyrus
Base: Ambroxan, Patchouli, Woody Notes
LongevityVery Long-lasting (8-10+ hours)
SillageModerate to High (creates a rich, enveloping presence)
ProjectionModerate (deep and resonant, drawing people closer)
Best Season/OccasionFall and Winter, ideal for evening events, creative work environments, or intimate gatherings.

Juliette Has A Gun Ode To Dullness Eau de Parfum

The Quietly Profound Observer: For those who find beauty in subtlety, appreciating minimalist elegance and thoughtful depth.

Vibe: A calm, almost meditative woody-musk with a hint of star anise and cashmere. It’s a clean, comforting skin scent that speaks volumes in whispers, celebrating understated beauty and inner peace.

AttributeDetails
Scent PyramidTop: Star Anise, Freesia
Middle: Cashmeran, Sandalwood
Base: Tonka Bean, Musk
LongevityModerate to Long-lasting (6-8 hours)
SillageLow (intimate, a comforting personal aura)
ProjectionLow (designed to be close to the skin, for personal enjoyment and subtle discovery)
Best Season/OccasionYear-round, especially suited for office, quiet reflection, and daily wear where subtlety is key.

Juliette Has A Gun Sunny Side Up Eau de Parfum

The Optimistic & Creamy Dreamer: For the individual who radiates warmth and a sunny disposition, embracing comfort with a modern twist.

Vibe: A bright, creamy sandalwood scent with touches of vanilla, coconut, and iris. It's warm, comforting, and cheerfully optimistic, reminiscent of a luxurious sun cream or a happy summer memory. It's a fantastic example of a modern Sandalwood Perfume Note that combines warmth with an airy feel.

AttributeDetails
Scent PyramidTop: Ambrette, Amyris
Middle: Sandalwood, Coconut Milk, Iris
Base: Vanilla, Iso E Super, Musk
LongevityLong-lasting (7-9 hours)
SillageModerate (creates a warm, gentle, and inviting cloud)
ProjectionModerate (radiates soft warmth, comforting and pleasant)
Best Season/OccasionSpring and Summer, and year-round for those who love creamy, comforting scents. Versatile for day or evening.

Mastering the Art of JHAG: Tips for Wearing & Exploring

Juliette Has A Gun perfumes, with their unique formulations and emphasis on skin chemistry, benefit from a thoughtful approach to wearing and exploration.

  • Test on Skin: Given the brand's molecular focus, especially with ambroxan-heavy scents, always test on your skin. What smells like "nothing" on a blotter might transform beautifully with your body heat. Discover more about Skin Chemistry and Scent.
  • Layering Potential: Many JHAG scents, particularly the minimalist ones, are excellent for layering. Use them as a base to enhance other fragrances or combine two JHAG scents for a custom signature. For expert tips, consult How to Layer Fragrances Like a Pro.
  • Application Zones: For scents with higher projection, apply to lower pulse points (wrists, behind knees) or even under clothing to create a softer, more intimate aura. For an amplified effect, a light mist in the hair can work (see Performance Layering: Hair Mists + EDP – Safe Techniques).
  • Embrace the Subtle: Don't mistake subtlety for weakness. JHAG excels at creating intimate yet persistent "skin scents" that are designed to be discovered up close. For more on this, check out Best Long-Lasting Skin Scents (2025).
  • Discovery Sets: The brand offers various discovery sets, which are an ideal way to explore their diverse range without committing to a full bottle. This is a smart approach for any niche house, as highlighted in Budget Strategy: Discovery Sets, Splits, and Sales.

Beyond the Bottle: Expanding Your Niche Horizon

Juliette Has A Gun is just one entry point into the exciting world of niche perfumery. For those captivated by its modern, artistic approach, there's a universe of unique olfactory experiences awaiting.

Exploring Modern Niche Houses

If you appreciate JHAG's contemporary edge, consider diving into other niche brands that prioritize artistic expression and unique compositions. Brands like Byredo, Maison Francis Kurkdjian, and Ex Nihilo offer similar vibes of modern elegance and distinctive scent profiles. For more inspiration, explore our guide on Most Trendy Niche Houses and Top 10 Indie Perfume Brands to Watch (2025).

Understanding Scent Families and Notes

To truly appreciate the artistry behind brands like JHAG, a deeper understanding of Fragrance Families: The Complete Taxonomy and Complete Guide to Fragrance Notes is invaluable. Identifying notes like Ambroxan Perfume Note, Musk Perfume Note, Iris Perfume Note, and Sandalwood Perfume Note will enrich your appreciation.

Tailoring Scents to Your Life

The beauty of a diverse fragrance wardrobe is its ability to adapt to your lifestyle. Whether you need a discreet scent for the Best Office-Safe Perfumes (2025), a captivating aroma for Best Date Night Perfumes (2025), or a versatile option for Best Everyday Compliment Getters (2025), exploring specific categories can enhance your experience. Our WhatScent app offers personalized recommendations to help you find the perfect fit for every facet of your life.

Frequently Asked Questions (FAQs)

Q1: Is Juliette Has A Gun a good brand for beginners in niche perfumery?

A: Yes, Juliette Has A Gun can be an excellent entry point into niche perfumery, especially for those curious about modern, minimalist, or "skin scent" fragrances. While some of their creations are bold, many, like Pear Inc. or Not A Perfume, offer a clean, approachable introduction to unique scent profiles that are still widely appealing. Their focus on ambroxan also makes them distinct without being overly challenging.

Q2: What does "Not A Perfume" actually smell like?

A: "Not A Perfume" by Juliette Has A Gun is famously composed of a single note – Cetalox (a pure ambroxan molecule). It doesn't have a traditional scent pyramid. Instead, it interacts with your unique skin chemistry, often smelling like a clean, warm, woody, slightly musky, and subtle amber aroma that is often described as "your skin but better" or a "clean mineral" scent. Its perception can vary significantly from person to person, and some people are anosmic to it.

Q3: Are Juliette Has A Gun fragrances long-lasting?

A: Many Juliette Has A Gun fragrances, particularly those featuring ambroxan or other strong base molecules like Superdose or Another Oud, are known for their excellent longevity. They often have moderate to long-lasting wear, sometimes projecting more subtly but persisting on the skin for many hours. Like all perfumes, longevity can vary based on skin chemistry, application, and environmental factors. For more, see Perfume Longevity: Science, Factors, and Fixes.

Q4: Are Juliette Has A Gun perfumes suitable for all seasons?

A: Juliette Has A Gun offers fragrances suitable for all seasons. Lighter, fresher compositions like Pear Inc. or Ego Stratis are excellent for spring and summer, while warmer, deeper scents like Mmmm... or Into The Void are perfect for fall and winter. Many of their ambroxan-centric fragrances are also highly versatile and can be worn year-round as a clean, modern signature, adapting subtly to the climate.

Q5: How does Juliette Has A Gun balance its edgy branding with wearable scents?

A: Juliette Has A Gun cleverly balances its rebellious and edgy branding (e.g., "gun" in the name, bullet-shaped bottles) with creations that are, at their core, often elegant, modern, and highly wearable. The "gun" symbolizes a woman's power and confidence, not aggression. Their scents frequently use clean musks, fresh notes, and sophisticated amber molecules to create intriguing yet approachable aromas that appeal to a wide audience seeking individuality and modern flair without being overly avant-garde.

Conclusion

Juliette Has A Gun stands as a testament to modern perfumery, offering a collection that is both avant-garde and intimately wearable. Exploring the must-haves of Juliette Has A Gun means embracing a brand that empowers individuality, redefines femininity, and champions unique olfactive experiences – from minimalist musks that become a part of you to vibrant florals and sophisticated woods that make a confident statement.

By understanding its distinctive DNA and experimenting with its diverse range, you can discover fragrances that resonate with your inner rebel and express your unique scent identity. Each spray is an invitation to write your own story, armed with a perfume that speaks volumes without adhering to convention.

Ready to find your perfect "weapon of seduction"? Take our Scent Quiz in the WhatScent app for personalized recommendations from the world of Juliette Has A Gun and beyond. Journal your discoveries, connect with a community of fragrance enthusiasts, and unlock insights into how these modern masterpieces truly perform. Your journey into confident, unconventional scent awaits!

Ready to discover your scent identity?

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About the Author

Sophie

Sophie is the creative force behind the WhatScent app. A seasoned fragrance enthusiast with experience in the beauty and luxury industry, she's passionate about demystifying the world of scent and making it both approachable and inspiring. Believing that the right fragrance elevates not only how you smell but also how you feel, Sophie infuses the app with her extensive knowledge of perfumery, first-hand testing, and a balanced perspective on fragrance artistry and everyday wearability.