Industry

Explore our collection of industry articles and expert insights.

A minimalist workspace with perfume testing strips, a notebook, and a microscope, symbolizing scientific rigor and transparent communication in fragrance development.

Brand Storytelling: Lab Diaries, Wear Logs – WhatScent

Discover how perfume brand storytelling is evolving beyond traditional marketing, embracing transparency through lab diaries, wear logs, and authentic education to build deeper consumer trust.

perfume brand storytelling trendtransparencytesting logs

Retail Shift: DTC vs Retail vs Community Pop‑Ups in Perfume (2025)

The perfume industry is undergoing a major retail transformation. Explore how Direct-to-Consumer (DTC), traditional retail, and community pop-ups are reshaping how you discover and buy fragrances in 2025.

Perfume Retail TrendsDTC PerfumeSpecialty Retail

Sophie

21 min read