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Best FragranceDiscovery App

Build your scent identity. Discover your new favorite perfumes and colognes, journal your journey, and connect with the community.

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Experience WhatScent

Your personal fragrance companion, coming soon to iOS and Android

WhatScent

Coming Soon

Why WhatScent?

The future of fragrance discovery is here

Fragrance Discovery

Explore a curated world of perfumes, from luxury fragrances to cult classics to niche fragrance brands, and build your signature scent collection.

Your Scent DNA

Discover your unique scent profile with our AI-powered fragrance recommendations, matching you to perfumes that fit your style and personality.

Scent Journaling

Record your daily perfume wear, mood, and scent memories in a personalized digital perfume journal for fragrance lovers.

Active Fragrance Community

By the community, for the community. Join a global perfume community to share reviews, exchange scent tips, and discover new niche and designer fragrances.

Fragrance Magazine

Expert guides, trends, and stories from the world of fragrance

Best Perfumes for Sensitive Skin 2025: Hypoallergenic & Gentle Fragrances

Find the perfect fragrance without irritation. Our guide to hypoallergenic perfumes, natural options, and sensitive skin-friendly brands.

Sophie

2 min read

Two distinct Giorgio Armani Acqua di Giò bottles, one representing EDT and the other Profumo, placed side-by-side on a weathered stone surface near water, symbolizing their aquatic nature and contrasting depth.

Alternatives & Comparisons

Acqua di Giò EDT vs Profumo (2025): Choosing Your Signature Aquatic Freshness

Dive into a detailed comparison of Armani Acqua di Giò EDT and Profumo. Discover their unique scent profiles, longevity, and ideal seasons to find your perfect aquatic-incense signature for 2025.

Sophie

5 min read

Brand Hubs

Acqua di Parma: Iconic and Worth the Hype? A Deep Dive into Italian Elegance (2025)

Explore the enduring legacy of Acqua di Parma – a brand synonymous with Italian sophistication. We delve into its iconic DNA, signature fragrances, and whether its reputation truly holds up in today's dynamic perfume landscape.

Sophie

4 min read

Available soon on iOS and Android

Join the WhatScent Waitlist

Build your scent identity. Discover your new favorite perfumes and colognes, journal your journey, and connect with the community.