WhatScent
WhatScent
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Fragrance

blind-buys-probability-regret-returns

September 6, 2025
1 min read
A hand holding a perfume bottle with a blurred background of many other perfume bottles, symbolizing the risk and reward of blind buying.

Making informed blind buys requires understanding the odds and having a strategy for when a scent doesn't quite click.

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About the Author

Sophie

Sophie is the creative force behind the WhatScent app. A seasoned fragrance enthusiast with experience in the beauty and luxury industry, she's passionate about demystifying the world of scent and making it both approachable and inspiring. Believing that the right fragrance elevates not only how you smell but also how you feel, Sophie infuses the app with her extensive knowledge of perfumery, first-hand testing, and a balanced perspective on fragrance artistry and everyday wearability.

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Blind Buys: Probability, Regret Minimization, and Returns in Perfumery | WhatScent Magazine | WhatScent